Episode 23 - Ken Segall Interview Part 2

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Part two of the interview with Ken Segall, author of Insanely Simple The Obsession That Drives Apples Success. In this segment Ken discusses Apples current advertising,  the advertising for the Apple Watch, The Mac vs. PC campaign, what it was like to present work to Steve Jobs, naming the iMac, the creation of the Think Different campaign and much more.